Context
Boutique excellence scaled - How Appelfeld&Co. delivers more strategic value with Intanify
Context
Appelfeld&Co. (“Appelfeld”) is a boutique IP adviser to leading lawyers and companies in one of the world's most innovative places – Israel. The firm is especially known for clarifying and formalising clients' hidden technical innovations into valuable, protectable assets, providing deeper business understanding and strategic guidance crucial for growth and investment.
Operating in Israel's dynamic tech ecosystem, Appelfeld works with cutting-edge companies across industries, simplifying how to describe IP, knowing what to communicate (and what not to), and providing clients with strategic frameworks necessary to scale, attract investment, and effectively communicate their unique value propositions.
The Challenge
With limited people hours but leading expertise, Appelfeld faced several critical challenges in maximising their impact:
- Time optimisation – Appelfeld needed to maximise time spent on value-added activities and minimise manual work to leverage their boutique expertise effectively.
- Asset discovery – Revealing a client's potential trade secrets and other unregistered assets without extensive interviewing and document review processes.
- Client communication – Visualising IP mapping in a way that clients and their investors can quickly understand, making complex technical innovations accessible.
- Client engagement – Keeping clients anchored to their IP strategy after the engagement, ensuring continued value realisation.
It is difficult to do both mapping and then tailor a solution to the client’s needs. Intanify allows me to address each client's unique challenges. Providing ways to use IP and intangible assets in communication to the market and to investors.
Partnership powered by Intanify
To address these challenges, Appelfeld deployed Intanify's white label solution at appelfeld.app.intanify.com, offering Intanify Discover and Value as part of Appelfeld's services to Israeli and international clients.
For example, Appelfeld was able to advise a client in stealth mode and generate significant insights from limited disclosable information, all while maintaining complete confidentiality – a crucial capability in Israel's competitive tech landscape.
Appelfeld's reputation for precision and strategic IP insight is second to none. Intanify lets them do more of what they do best – focus on judgment and strategy, not admin. By automating asset discovery and surfacing insights fast, we've helped Appelfeld deliver even more value to clients, with fewer hours. It's been a privilege to power their work with leading companies in one of the most innovative regions in the world.
Value Add
The collaboration delivered transformative outcomes for both Appelfeld and their clients:
- Strategic focus – Client self-service and automation of asset discovery enabled Appelfeld to focus on strategic, judgment-intensive issues where their expertise creates maximum value.
- Enhanced communication – Visualisations, such as the Value Driver Summary, brought IP mapping alive for clients. Extensive asset registers and generated reports allowed Appelfeld to distil key information into their signature 2-pager format that clients love.
- Client empowerment – Empowering clients post-engagement whilst maintaining visibility to provide proactive advice, creating ongoing value relationships.
- Business intelligence – Providing clients with a high-level understanding of their business that they don't usually have, transforming how they view and leverage their intangible assets.
I absolutely love Intanify. It helps me distil implicit technical innovations into explicit, protectable, and marketable assets. The platform enables us to give clients the frameworks they need to articulate their unique value. My clients gain confidence when they can clearly define their competitive advantage and proprietary technology—and become much more effective at communicating value with a consistent story across marketing, investor decks, and client-partner conversations
Positioned for continued excellence
With Intanify's platform enabling efficient asset discovery and strategic insight generation, Appelfeld continues to deliver boutique-quality IP advisory services at scale. The partnership ensures that Appelfeld can maintain their reputation for precision and strategic thinking while serving more clients effectively in Israel's fast-paced innovation ecosystem.
By leveraging Intanify's technology, Appelfeld has transformed their service delivery, ensuring they remain focused on what they do best – providing strategic IP insight that drives business value – while efficiently handling the discovery and mapping processes that underpin their expert recommendations.
