Your trade secrets are at risk

What is a trade secret?
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Confidential business information that provides a competitive advantage
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Is not generally known, and kept secret
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Any information - technical through to commercial
Commercial trade secrets include:
- Customer and prospect lists and CRM data
- Detailed pricing models and discount matrices
- Business plans, expansion or M&A target short-lists
- Financial projections and cost-structure
Technical trade secrets include:
- Source code, Algorithms, AI/ML models and weights
- Proprietary datasets and training data
- R&D roadmaps, prototype data and product designs
- Proprietary product formulas or recipes
85% leaks by people
72% of staff admit taking data they created when leaving; 59% believe it’s theirs to take
Good (by mistake) and disgruntled staff (not), investors, partners, customers...
90% of your assets
Intangible assets account for 90% of your asset value, much of that will be trade secrets
Investors will not value what they don’t see / is not protected
Huge financials costs
Up to £60bn trade secrets stolen in the UK each year, $600bn in the US
Trade secret legal damages awards are now routinely $100m+
Intanify is trusted to help protect trade secrets by:










Leaks and thefts are real and happening
Why it matters
- Competitive Advantage? Gone. Your secret sauce is now someone else’s. And they’ll improve it.
- Once lost, you can’t get it back. One employee could change everything
- Your trade secrets underpin your value and your moat
- A trade secret loss or leak will ruin your reputation – with customers, investors and the market
Why it matters now
- Investors are doing more Due Diligence - Founders need to prove value and signal good management
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Persistent staff turnover - Your trade secrets walk out at 5pm each day
- Surge in Trade Secret litigation - 81% of awards to the plaintiff – whether you or the other side
- AI and reverse engineering - Advancements simplify reverse-engineering, increasing risks
Intanify Insights on trade secrets
- Palantir, people and the 72% problem: how trade secrets walk out the door (article)
- Every company has trade secrets—and they’re being stolen. (article)
- How Akrivia and Audiebant protected their trade secrets (case studies)
- Ilanit Appelfeld on trade secrets, funding and exit (interview)

Protect your trade secrets with Intanify
Frequently Asked Questions
How do I know if I have trade secrets?
Every company has trade secrets. The only question is whether they are protected.
How do I identify my trade secrets?
A lawyer, consultant, or Intanify can identify them for you.
How do I protect my trade secrets
The first step is to identify your company's trade secrets. After that implement a trade secret program. Download your free trade secret protection pack to learn more.