---
title: Intanify Insights - Carl Weir on the hidden value of data
description: Discover why most companies sit on data worth 5-25x their funding without knowing it. Expert insights on hidden data value and competitive advantage.
---

[Intanify Insights](https://www.intanify.com/insights)

# [Intanify Insights - Carl Weir on the hidden value of data](https://www.intanify.com/insights/intanify-insights-carl-weir-on-the-hidden-value-of-data)

 Written by [Dylan Dryden, CEO & Co-Founder](https://www.intanify.com/insights/author/dylan-dryden) | 10 June, 2025

 

 

In this Intanify Insight, Dylan Dryden (CEO and Co-founder of Intanify) interviews Carl Weir (Chief Data Officer, Data Valuation Partners) to uncover the hidden economics of data assets—and why most companies are sitting on their most valuable resource without knowing it. From the 95% of data value that lives beneath dashboards to startups discovering assets worth 25x their funding, we explore how to identify, quantify, and leverage what could be your biggest competitive advantage. Essential viewing for founders, CFOs, and anyone who suspects their data might be worth more than their last valuation.

 

[View full post](https://www.intanify.com/insights/intanify-insights-carl-weir-on-the-hidden-value-of-data)

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