--- title: Intanify Insights - Before you raise, know what you own and what options that gives you description: Discover how IP assessment reshaped fundraising for Audiebant—less dilution, higher valuation, and new funding options. A must-watch for founders & CFOs. image: https://www.intanify.com/hubfs/Intanify%20interview%20Ian%20Rose-post%20funding.png --- [Skip to content](https://www.intanify.com/insights/intanify-insights-before-you-raise-know-what-you-own-and-what-options-there-are#main-content) [![Colour=White, Size=Large](https://www.intanify.com/hs-fs/hubfs/Colour=White%2c%20Size=Large.png?width=311&height=80&name=Colour=White%2c%20Size=Large.png "Colour=White, Size=Large")](https://www.intanify.com/) [Back to Insights](https://insights.intanify.com/) 5 August, 2025 # Intanify Insights - Before you raise, know what you own and what options that gives you [Dylan Dryden, CEO & Co-Founder](https://www.intanify.com/insights/author/dylan-dryden) Share: [facebook-f icon](http://www.facebook.com/share.php?u=https://www.intanify.com/insights/intanify-insights-before-you-raise-know-what-you-own-and-what-options-there-are) [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://www.intanify.com/insights/intanify-insights-before-you-raise-know-what-you-own-and-what-options-there-are) [Twitter icon](https://twitter.com/intent/tweet?url=https://www.intanify.com/insights/intanify-insights-before-you-raise-know-what-you-own-and-what-options-there-are) [pinterest-p icon](http://pinterest.com/pin/create/link/?url=https://www.intanify.com/insights/intanify-insights-before-you-raise-know-what-you-own-and-what-options-there-are) [envelope icon](mailto:?body=https://www.intanify.com/insights/intanify-insights-before-you-raise-know-what-you-own-and-what-options-there-are) In this Intanify Insight, Dylan Dryden (CEO and Co-founder of Intanify) interviews Ian Rose (Chairman, Audiebant) to explore how a routine IP assessment transformed their entire fundraising strategy. From discovering assets they didn't know they had to accessing non-dilutive capital they weren't aware was available, Ian shares how understanding their true asset base led to a smaller equity raise, less dilution, and higher valuation. We uncover why most companies are fundraising blind to their own IP portfolio—and how banks are increasingly ready to lend against intellectual property. Essential viewing for founders, CFOs, and executives preparing to raise who want to explore all their financing options before giving away equity.   [RAISING FINANCE](https://www.intanify.com/insights/tag/raising-finance), [VALUATION](https://www.intanify.com/insights/tag/valuation) ## Related posts [![](https://www.intanify.com/hs-fs/hubfs/Screenshot%202024-11-07%20at%2006.57.03.png?height=200&name=Screenshot%202024-11-07%20at%2006.57.03.png)](https://www.intanify.com/insights/preparing-for-deal-success) [SOFTWARE](https://www.intanify.com/insights/tag/software), [RAISING FINANCE](https://www.intanify.com/insights/tag/raising-finance), [STRATEGY](https://www.intanify.com/insights/tag/strategy), [Exit](https://www.intanify.com/insights/tag/exit) ## [Intanify Insights - Raymond J. Hegarty on Preparing Your Tech Business for Success Raising or Exiting](https://www.intanify.com/insights/preparing-for-deal-success) [Dylan Dryden, CEO & Co-Founder](https://www.intanify.com/insights/author/dylan-dryden) 7 November, 2024 This week, we interview Raymond J. Hegarty, a leading IP strategist, former Fortune 500 executive,... [Read more](https://www.intanify.com/insights/preparing-for-deal-success) [![](https://www.intanify.com/hs-fs/hubfs/Screenshot%202024-08-20%20131135.png?height=200&name=Screenshot%202024-08-20%20131135.png)](https://www.intanify.com/insights/insuring-your-intangibles) [INNOVATION](https://www.intanify.com/insights/tag/innovation), [STRATEGY](https://www.intanify.com/insights/tag/strategy) ## [Your business's biggest risk isn't what you think - Kim Cauthorn on intangible insurance](https://www.intanify.com/insights/insuring-your-intangibles) [Dylan Dryden, CEO & Co-Founder](https://www.intanify.com/insights/author/dylan-dryden) 22 July, 2024 We sat down with WTW’s Global IP Lead, Kim Cauthorn, to uncover how risks to intangibles are... [Read more](https://www.intanify.com/insights/insuring-your-intangibles) [![](https://www.intanify.com/hs-fs/hubfs/Screenshot%202023-11-27%20at%2017.23.46.png?height=200&name=Screenshot%202023-11-27%20at%2017.23.46.png)](https://www.intanify.com/insights/an-interview-with-ip-strategy-expert-john-pryor-if-you-dont-know-what-you-have-you-cant-protect-it) [STRATEGY](https://www.intanify.com/insights/tag/strategy), [TRADE SECRETS](https://www.intanify.com/insights/tag/trade-secrets) ## [If you don't know what you have, you can't protect it - John Pryor talks IP strategy](https://www.intanify.com/insights/an-interview-with-ip-strategy-expert-john-pryor-if-you-dont-know-what-you-have-you-cant-protect-it) [Dylan Dryden, CEO & Co-Founder](https://www.intanify.com/insights/author/dylan-dryden) 17 November, 2023 In our latest interview, leading IP strategist John Pryor sat down with our Head of Knowledge... [Read more](https://www.intanify.com/insights/an-interview-with-ip-strategy-expert-john-pryor-if-you-dont-know-what-you-have-you-cant-protect-it) [Go home](https://www.intanify.com/) [Follow us on Facebook](mailto:hello@intanify.com) [linkedin-in icon](https://www.linkedin.com/company/intanify/) [![intanify_logo_white_transparent_bg](https://www.intanify.com/hs-fs/hubfs/intanify_logo_white_transparent_bg.png?width=200&height=51&name=intanify_logo_white_transparent_bg.png "intanify_logo_white_transparent_bg")](https://www.intanify.com) Copyright © 2026, Intanify Limited ```json { "@context" : "https://schema.org", "@type" : "BlogPosting", "author" : { "@type" : "Person", "name" : "Dylan Dryden, CEO & Co-Founder", "url" : "https://www.intanify.com/insights/author/dylan-dryden" }, "dateModified" : "2025-09-11T07:50:57.266Z", "datePublished" : "2025-08-05T17:04:29.000Z", "headline" : "Intanify Insights - Before you raise, know what you own and what options that gives you", "image" : [ "https://www.intanify.com/hubfs/Intanify%20interview%20Ian%20Rose-post%20funding.png" ], "mainEntityOfPage" : { "@id" : "https://www.intanify.com/insights/intanify-insights-before-you-raise-know-what-you-own-and-what-options-there-are", "@type" : "WebPage" }, "publisher" : { "@type" : "Organization", "logo" : { "@type" : "ImageObject", "url" : "https://www.intanify.com/hubfs/intanify_logo_black.svg" }, "name" : "Intanify" } } ```