---
title: Intanify Insights - Ilanit Appelfeld on trade secrets, funding and exit
description: A practical guide for founders on identifying, protecting and presenting trade secrets to investors—so your edge becomes part of your valuation.
---

[Intanify Insights](https://www.intanify.com/insights)

# [Intanify Insights - Ilanit Appelfeld on trade secrets, funding and exit](https://www.intanify.com/insights/ilanit-appelfeld)

 Written by [Dylan Dryden, CEO & Co-Founder](https://www.intanify.com/insights/author/dylan-dryden) | 15 April, 2025

 

In this Intanify Insight, Dylan Dryden (CEO and Co-foudner of Intanify) interviews Ilanit Appelfeld (Founder, Appelfeld & Co.) to unpack the real meaning of trade secrets—and why they’re often the most overlooked source of value in scale-ups. From pricing strategies to proprietary processes, we explore how to identify, protect, and own what sets your business apart. Essential viewing for founders, CFOs, and anyone raising capital or planning an exit.

 

[View full post](https://www.intanify.com/insights/ilanit-appelfeld)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Dylan Dryden, CEO & Co-Founder"
  },
  "dateModified" : "2025-04-28T17:17:37.151Z",
  "datePublished" : "2025-04-15T07:13:00Z",
  "headline" : "Intanify Insights - Ilanit Appelfeld on trade secrets, funding and exit",
  "image" : {
    "@type" : "ImageObject",
    "height" : 196,
    "url" : "https://27183743.fs1.hubspotusercontent-eu1.net/hubfs/27183743/Ilanit%20and%20Dylan.jpg",
    "width" : 434
  },
  "mainEntityOfPage" : "https://www.intanify.com/insights/ilanit-appelfeld",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "Intanify Insights"
  }
}
```