---
title: Why software valuations just go up and up - valuation expert Brian More talks common pitfalls
description: Intanify CEO Dylan Dryden and valuation expert Brian More discuss how hidden assets in software businesses make or break their valuations on exit.
---

[Intanify Insights](https://www.intanify.com/insights)

# [Why software valuations just go up and up - valuation expert Brian More talks common pitfalls](https://www.intanify.com/insights/an-interview-with-valuation-expert-brian-more-why-software-valuations-just-go-up-and-up)

 Written by [Dylan Dryden, CEO & Co-Founder](https://www.intanify.com/insights/author/dylan-dryden) | 10 October, 2023

Last week our CEO Dylan Dryden sat down with valuation expert Brian More, who had a hand in creating Intanify's AI engine, for a 15-minute interview.  They discuss some common mistakes made by startups when managing important assets; software valuations and what affects them; and war stories from his many years valuing intangible assets. 

Watch the video below!

Learn more about [Mathys & Squire Consulting](https://www.mathys-squire.com/intellectual-property-services/mathys-squire-consulting/).

 

[View full post](https://www.intanify.com/insights/an-interview-with-valuation-expert-brian-more-why-software-valuations-just-go-up-and-up)

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